Develop customer service plan Coursework Example | Topics and Well Written Essays - 500 words - 3

Create client care plan - Coursework Example The organization will be the market chief in the following decade especially in the administration conveyance to the shoppers. Additionally, the business substance will likewise be a pioneer as far as the purchaser base because of the improvement in the administrations in this manner drawing in more buyers. The business element targets conveying administrations to the customers that are well disposed and in an expert way. Likewise, the organization will convey quality to the shoppers in this manner improving the estimation of the administration and diminish cost of administrations simultaneously. The spotlight will concentrate on both the inside just as the outer customers (L., 2010, p. 16). Any items that any client purchases will be conveyed through the accessible conveying organizations. The purchaser will get a warning of the organization that will convey their product. In the occasion of deferrals, the conveyance of the item will participate in the following twelve hours (K, 2004, p. 12). The foundation works under a shopper arranged approach that will in general make a cordial relationship with the clients. The view will in general set up the desires for the buyer and perceive the degree of the decency of the common administrations The organization will contact the customers through messages and calls in an endeavor of discovering their encounters and their ensuing desires. The business element will likewise attempt an overview that will enroll five territories of study. The regions incorporate affirmation, the unwavering quality, sympathy, physical assets just as progressive responsiveness. Subsequently, the business substance will embrace the examination of the discoveries from the exploration (Krenn, 2011, p. 22). The organization will in general make direct phone discussions with the customers. The utilization of messages is additionally set up whereby energy about each email is required so as to improve the input time. The approaches and systems will in general work from

Hand Hygiene Essay Sample Essays

Hand Hygiene Essay Sample Essays Hand Hygiene Essay Sample Essay Hand Hygiene Essay Sample Essay Hand Hygiene as Part of Health Care We are encircled by pathogens. Forestalling the spread of ailment causing microorganism in human services offices is pivotal. You need to secure yourself, staff and your patients by washing your hands as often as possible. The article hand cleanliness: It makes a distinction, composed by Maryellen Guinan and Maryanne McGuckin, examines the significance of handwashing and the means of appropriately washing your hands. Handwashing is an expertise that is particularly significant in human services offices. A few instances of when hand washing ought to be utilized is at whatever point coming into contact with patients, after contact with flawless skin, before wearing sterile gloves to embed a focal intravascular tube, or whatever other circumstance that opens you to body emissions. The best possible approach to wash your hands is to initially wet your hands to take into account better dispersion of the cleanser. It is essential to utilize warm water and foam the cleanser for at least 20 seconds, make a point to utilize grating and wash your hands horoughly. An a lot snappier option in contrast to washing your hands is to utilize antibacterial sanitizers. When utilizing liquor based hand rubs apply them to the palm of your hand and continue scouring until your hand gets dry. Wash your hands or utilizing sanitizers at whatever point conceivable will help keep the social insurance laborer and occupants safe from ailment This article underscores the significance of keeping your hands sterilized. The principle worry as a social insurance specialist is to keep patients safe and give them he best consideration they might get. Taking 20 seconds to completely wash your hands you are ensuring yourself as well as you keeping everybody you come into contact with safe. Antibacterial sanitizers are an incredible option in contrast to washing your hands when you might not have the sufficient time to altogether wash your hands. Keeping your hands clean can have a major effect and can prompt a sound and more secure condition. :

4 new faculty join SIPA this spring COLUMBIA UNIVERSITY - SIPA Admissions Blog

4 new faculty join SIPA this spring COLUMBIA UNIVERSITY - SIPA Admissions Blog SIPA has 70 full-time faculty and more than 300 professional practitioners, visiting scholars, and adjuncts who love sharing their  expertise with our students. Were pleased to share weve added a few more names to the roster for the Spring 2017 term. Heres a look at who will be joining us in January. Karla Hoff, a Lead Economist at the World Bank, will serve as Visiting Professor and co-teach an undergraduate Economics Senior Seminar and a SIPA course on behavioral economics with Professor Joseph Stiglitz. She served as Codirector of the World Bank’s World Development Report 2015, and much of her work focuses on using the tools of economics to study social interactions. She earned her BA in French from Wellesley College and a PhD in economics from Princeton University. Ronaldo Lemos, co-founder and Director of the Institute for Technology Society of Rio de Janeiro, will be appointed the Edward Larocque Tinker Visiting Professor at SIPA and the Institute of Latin American Studies (ILAS). He will teach a new course, “Tech Policy and Culture in the Developing World: Living on the Edge.” He also will be engaged with SIPA’s Tech and Policy Initiative. Professor Lemos currently serves as a Professor of Law Innovation at Rio de Janeiro State University and was a leading architect of Brazil’s path-setting rights for the Internet, including freedom of speech, privacy and net neutrality. He earned a Master of Laws from Harvard Law School and a Doctor of Laws from the University of Sao Paulo Law School. Augusto de la Torre is Chief Economist for Latin America at the World Bank. He will be an Adjunct Professor at SIPA and will teach a course on financial development in emerging economies. Prior to joining the World Bank, he served as President of Ecuador’s Central Bank and as an International Monetary Fund economist. He earned his MA and PhD in Economics from the University of Notre Dame. Pierre Vimont, former ambassador of France to the United States, will be an Adjunct Professor in spring 2017 and teach a course on diplomacy in the European Union, focusing major contemporary issues, including Brexit and international migration. His visit has been arranged by Columbia’s European Institute (EI), and he will participate in special events arranged by EI. Ambassador Vimont has had a distinguished career in public service in the French government, including service as ambassador to the European Union and chief of staff for three French foreign ministers. He holds a permanent title of Ambassador of France.

Analysis Of The Harlem Renaissance, African American Poets

During the introduction of the Harlem Renaissance, African American poets started to gain popularity for their works. The works of African American poets were seen to be uninfluential to the genre of poetry due to the difference of addressed issues. Poets of African American decent did not only address issues of the sex, but also race, colorism, and class. Though fighting for some of the same issues, black poets had issues on a different spectrum from white poets. The emergence of Womanist derived from the different attitudes and issues between black poets and their white counterparts. Colorism amongst black was mentioned commonly amongst the works of African American poets. Colorism, which is discrimination based the color of skin, was†¦show more content†¦Clifton describes what she would look like as a white person, â€Å"hair a flutter of / fall leaves / circling my perfect / line of a nose / no lips / no behind† (Gilbert, 1121). At the end of the poem, Clifton wa kes up from a dream and her dream confirmed that she does not need to be white to feel accepted and beautiful. Her race gives her that satisfaction, â€Å"and i’m wearing white history but there’s no future in those clothes so i take them off and wake up dancing. (Gilbert, 1121). The works of Gwendolyn Brooks addresses issues in the African American community. Brooks mentions issues including racial identity, political consciousness, and feminism. In her poem, The Mother, Brooks discusses her experience with abortion. Abortions were viewed as one of the most horrific things a woman can do. Society viewed women who had abortions as monsters, which resulted into shaming. Women had to keep abortions secret or to lie if they were to remain with a good reputation, â€Å"Is faulty: oh, what shall I say, how is the truth to be said? You were born, you had body, you died. It is just that you never giggled or planned or cried†. (Gilbert, 781) Brook’s uses various poetic techniques to get her poems across to people. Poetic techniques are used to keep readers engaged and interested in the poem. In the poem, We Real Cool, she uses alliteration, rhyme, rhythm, consonance, and assonance, â€Å"We real cool. We LeftShow MoreRelatedReoccurring Themes in the Work of Langston Hughes Essay1649 Words   |  7 PagesLangston Hughes is an extremely successful and well known black writer who emerged from the Harlem Renaissance (â€Å"Langston Hughes† 792). He is recognized for his poetry and like many other writers from the Harlem Renaissance, lived most of his life outside of Harlem (â€Å"Langston Hughes† 792). His personal experiences and opinions inspire his writing intricately. Unlike other writers of his time, Hughes expresses his discontent with black oppression and focuses on the hardships of his people. Hughes’Read MoreWith The Recent Election Being Highly Controversial And1378 Words   |  6 Pagesbe possible without the initial work of poets of the Harlem Renaissance. Poets like Countee Cullen, Langston Hughes, and Claude McKay who used their poetry as a form of protest against the oppression the African American community faced during the Harlem Renaissance. The s imilarities of culture and subject matter between the protest poets of the Harlem Renaissance and rap artists who make political statements provides a documentation of how the protest poets created a pathway for rap artists to makeRead MoreAnalysis Of Langston Hughes s Poem I, Too978 Words   |  4 Pages Langston Hughes America, the ideals of freedom, equality, and opportunity traditionally held to be available to every American. This is what everyone was told, what the Declaration of Independence states. But, Langston Hughes a black American poet in the Harlem Renaissance period saw the truth. 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Many had come from the South, fleeing its oppressive caste system in order to find a place where they could freely express their talents; this became known as The Great MigrationRead MoreThe Harlem Renaissance By African Americans1955 Words   |  8 PagesArising in the heart of Harlem, New York throughout the early to mid 1900 s, the Harlem Renaissance was a movement in which African Americans took initiative towards establishing a cultural identity. The Harlem Renaissance marked the first time in which white America began to develop an interest in the African American race and heritage. The movement was declared as the most crucial factors towards the attainment of the American Dream by African Americans. Aspects of African American heritage were portrayedRead MoreJames Langston Hughes And Countee Cullen934 Words   |  4 Pages James Langston Hughes and Countee Cullen were prominen t poets. These poets were at the time of the Harlem Renaissance during the 20th century. Hughes and Cullen wrote for others to understand the stories of African-Americans living in the United State. These men had differences in their writing, but one mutual objective. James Langston Hughes was born in Joplin, Missouri on February 1, 1902. Hughes began writing poetry when he lived in Lincoln, Illinois. The Weary Blues was his first book of poetryRead MoreLangston Hughes ´ Memories in His Poems Essay834 Words   |  4 Pagesinto the person you will become. Today, many authors and poets make use of their memories and experiences in their work as a way to reflect back on their lives, raise awareness, or just simply to tell a story. As a prominent contributor to the Harlem Renaissance, Langston Hughes was an inspirational poet who highlighted many aspects of the urban life of African-Americans through reflections of his own life and experiences. 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What is Market Segmentation Free Essays

string(89) " change for their age factors they may still wish to consumer the same type of products\." 1. What do you understand by the term Market? Marketing is followed by the different way of processes that may included the success of marketing and involves of marketing research selling product, sales promotion, product and services and main thing of consumer satisfaction and their need and wants. Main things of marketing to envolved and meet the developing of new markets caused by mature markets and over capacities in the last 2-3 centuries. We will write a custom essay sample on What is Market Segmentation? or any similar topic only for you Order Now The increased of marketing strategies requires to focus of production and needs and wants of customer means the satisfaction of customer means of staying profitable. (wikipedia.org/wiki/Marketing) Marketing is a social and managerial process and also individual and groups means the chain of process, groups obtain want and needs are creating , offering and exchanging of product of value with others product (Kotler 1997. 9th edition) Marketing is an organisational function it obtain to process for creating communicating and delivering value of customer and managing of customer relationship in the way of benefit the organisation and its stakeholders. 2. Market Segmentation:- Markets segmentation divided in to two groups heterogenous, homogenous. The aims for segmentation a market is to allow your marketing/sales programmed to focus on the subset of prospects that are most likely to purchase a offer for customer. Example:- Tata have started a new Mercedes Benz care in India . Many people have need car like Maruti , Santro but they may not need like Mercedes car. They all are happy with santro and maruti. Some people are interested in a luxuary car, but may not be interested in Mercedes . Some people may be interested Mercedes but they are not able to afford of Rs. 32lakh. Thus, the market for Mercedes is a very small part of luxuary car markets(Ananksha Goswami) A market segment unity of a group of customers within a market who share a similar level of interest in the same. Or comparable, set of needs. Levels Of Market Segmentation:- It is discussed in importance of segmentation that consumer have a different needs and good seller have satisfied consumer needs and wants . That’s why market segmentation can be carried out of a different levels of segments. (www.mba.com) 1) Mass Marketing:- In simple words seller offer same product for all the buyers with different needs and seller engages in mass production, mass distribution, and mass promotion of one product for all buyers. 2) Niche Marketing:- A niche is a defined more closely group, It is dividing the segment in to sub segments it can be divided that identifying the distinct of consumer which might special needs and benefits this sub segments are made for those consumer whose needs and wants are not satisfied. 3) Local Marketing:- It depends upon the brand and promoting and to needs and wants of local customer and the design marketing programmed depends upon local consumer group like nearest consumer, Neighborhoods and even specific stores. 4) Individual Marketing:- Individual Marketing knows as the satisfying of needs and wants of individual customer, it means one-to-one marketing and customized marketing it is the segment level where seller offer customized product to the consumer . How to identify the market differnation from one another 3. Why Segment The Market / Reasons Of Market Segmetation:- The market segmentation benefits in different ways. It helps the market to pick up the market targets, and hence research how markets differ from one another. It does this by distinguishing one customer group from other within the market and by showing which segment of the market matters to its situation and should, hence form its target market. Following are the different points of view for the differentiation of market one another. 1) Facilities effective of the chosen market:- Segmentation depends upon the market and understanding the needs of each the chosen segment, when the buyers are handled the after the segmentation and the response for each segment will be more homogeneous. In product distribution and pricing for matching the particular customer group and developing the marketing offers. 2) Marketing effort more efficient and economic:- Segmentation is more important of marketing efficient and economic, marketing effort is concentrated or selected for well defined segment after all for most firms. If efforts were concentrated on select the segments the ones that match the firms resources and are most productive and profitable. 3) Helps Identify Less Satisfied Segments and Concentrate on Them:- Segmentation also helps the marketer to asses to what extent existing offers in the market matches the needs of different customer segments and which are the less satisfied segments. 4. Market Can Be Segmented Using Several Bases:- A market/consumer population for a product can be segmented using several bases Geographic Demographic Psychographic Behavioral 1) Geographic Segment:- Geographical segmentation tries to divided in to different market geographical units: these units depends on political boundaries, climate regions, population boundaries Countries: perhaps categorized by size, development or membership of geographic region. a) City / Town size: e.g. population within ranges or above a certain level. b) Population density: e.g. urban, suburban, rural, semi-rural. c) Climate: according to weather patterns common to certain geographic regions For Example:- Geographic segmentation aims the product consumption of different patterns , people in different area like some people in India and some in Kenya in India(kokan and goa) found in stple grain and fish available from sea. Southern area found in a coffee and northern area tea , and the international market products are made according to their needs like soft drink when added a glass of water with lots of sugar, in India complexion cream fair and lovely only sell by India. 2) Demographic Segmentation:- Consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. As you might expect, demographic segmentation variables are amongst the most popular bases for segmenting customer groups. The main demographic segmentation variables are summarized below : Age:- Consumer need and ants change for their age factors they may still wish to consumer the same type of products. You read "What is Market Segmentation?" in category "Essay examples" So defiened the different types of product, packing, promote the product differently to meet the wants of different age groups. Example for the market of different type of soap and body wash ( the branding soap like Dove and dove body wash use for adults and childrens) Life-cycle stage:- A consumer stage in the life-cycle is an important variable – principally in markets such as spare time and sightseeing. For example, contrast the product and promotional approach of Club 18-30 holidays with the slightly more refined and dignified loom adopted beside Saga Holidays. Gender:- Gender segmentation is widely used in consumer marketing. The best examples include clothing, hairdressing, magazines and toiletries and cosmetics. Income:- Many companies target affluent consumers with luxury goods and convenience services. Good examples include Coutts bank; Moet Chandon champagne and Elegant Resorts – an up-market travel company. By contrast, many companies focus on marketing products that appeal directly to consumers with relatively low incomes. Examples include Aldi (a discount food retailer), Airtours holidays, and discount clothing retailers such as TK Maxx. Social class:- Many Marketers believe that a consumers â€Å"perceived† social class influences their preferences for cars, clothes, home furnishings, leisure activities and other products services. There is a clear link here with income-based segmentation. Lifestyle:- Marketers are increasingly interested in the effect of consumer â€Å"lifestyles† on demand. Unfortunately, there are many different lifestyle categorization systems, many of them designed by advertising and marketing agencies as a way of winning new marketing clients and campaigns. Example:- Zee Televisions deals with variety of channels regional channel, sports channel, movie channel. Peri-peri has both veg and non veg burger and also McDonald has veg burger for vegetarian and non veg burger for non vegetarian. 3) Psychographic Segmentation :- Psychographic segmentation groups according to customer and their life style, many manufacturer or company product offers based on their attitudes, beliefs and efforts or emotions of their target of market. The desires for status, enhanced somebody look like and more money of psychographic variables. Psychographic segmentation helps in repositioning, launch of new products and brand extension: Segmentation consumer based on psychographic rest on identifying consumer state of mind and hence helpsin piecing together a more inclusive profile of target consumer. Buying Behavior Segmentation :- Markets can be segmented on the basis of buyer behavior as well. Since all Segmentation is in a way related to buyer behavior, one might be tempted to ask why buyer behavior-based segmentation should be a separate method. It is because there is some distinction between buyer’s characteristics that are reflected by their geographic, demographic and psychographic profiles, and their buying behavior. Marketers often find practical benefit in using buying behavior as a separate segmentation base in addition to bases like geographic, demographics, a psychographics. The primary idea in buyer behavior segmentation is that different customer groups expect different benefits from the same product and accordingly, they will be different in their motives in owing it and their behavior in buying it. Variables of buyer behavior are:- Benefit sought: – Quality / economy / service / look etc of the product. Example:– Nestle has found a separate segment atta noodles as distinct from the maida noodles. Usage rate: – Heavy user / moderate user / light user of a product. User status: – Regular / potential / first time user / irregular /occasional. Loyalty to brand: – Hard core loyal / split loyal / shifting / switches. Occasion: – Holidays and occasion stimulate customer to purchase products. Attitude toward offering: – Enthusiastic / positive attitude / negative attitude / indifferent / hostile.(www.bizzed.co.uk) Example:- Shampoos, soap and all FMCG products buying behavior segmentation is used. 5. Market Criterial For Effective Segmentation in Sales/marketing Management A decision to use a market segmentation strategy should rest on consideration of four important criteria that affect its profitability. (www.citemannetwork) 1) Accessible:– The firm has to now consider whether the segments are accessible to it. This may need further analysis. The market realities will have to be taken into consideration. The popular segment will be accessible only to the firm with a cost advantage, since price is a major determinant in this segment. Liril of Hindustan Lever has a commanding position in this segment. At the upper end of the segment, HLL’s Pears and Dove are well entrenched. Several other brands of different companies are competing in the segment. 2) Identifiable and measurable: – Segments must be identifiable so that the market can determine which consumers belong to a segment and which do not. However, there may be a problem with the segment’s measurability (that is, the amount of information available on specific buyer characteristics) because numerous variables (e.g. psychological factors) are difficult, if not impossible, to measure at the present time. For example, if the marketer discovered that consumers who perspire profusely favored a particular brand, very little could be done with this information since such a group would be difficult to measure and identify for segmentation purposes. 3) Substantial:- This collection refers to the degree to which a chosen segment is large enough to support profitably a separate marketing program. As was noted preciously a strategy of market segmentation is costly. Thus, one must carefully consider not only the number of customers available in a segment but also the amount of their purchasing power. 4) Responsive:- There is little to justify the development of a separate and unique marketing program for a target segment unless it responds uniquely to these efforts. Therefore, the problem is to identify market segments that will respond favorably to marketing programs designed specifically for them. 6. Identifing Market Segmentation And Market Target :- There are five different patterns of target market selection: 1. Single Segment Concentration:- Also known as the â€Å"be a big fish in a small pound† strategy is, based on the generic competitive strategy-Focus. Through concentrated marketing, an industry achieves a strong understanding of the segment’s needs, develops competitive advantages to accomplish a strong presence in the given segment. Through segment leadership, it captures an elevated return on investment. 2. Selective Specialization:- The company may decide to target several segments, but may be selective about the segments to target. This multi-segment strategy has the benefit of spreading a firm’s hazard and gives it larger presence in an industry. 3. Product Specialization:- A firm specializes in a specific product and vends it to numerous segments. A firm may specialize in water purifiers and may decide to target homes, institutions, commercial research labs, and government establishments. For each market segment it targets the company would have to appropriately modify several elements of the marketing mix, but what it achieves is a strong repute in a particular product area. The disadvantage of this strategy is a technological revolution that may threaten the business of the company. 4. Market Specialization:- A firm concentrates on serving the various requirements of a specific customer group. For example, an online seller of books, who having built up a large customer base, diversifies into selling other products like music, cameras and other such assortments to the customer group. The firm achieves a well-built status in serving this customer group and turns out to be a channel for extra products that the customer segment can utilize. The disadvantage of this strategy is major shift in the attractiveness of the given market segment, would threaten the entire business of the company. 5. Full Market Coverage:- The company tries to cover all market segments through their products. Huge firms can take on a full market coverage approach. Firms can cover the market in two ways: through differentiated marketing or undifferentiated marketing. In undifferentiated marketing, the firm practices mass marketing by going after the entire market with one marketing mix. In differentiated marketing, the firm works in numerous markets, but designs an explicit marketing mix for each market segment, that it selects to target. Example of General Motors:- GM has identified about 40 different ‘customer needs’ and correspondingly, 40 different market segments in which it would present with its vehicles. For example, it has targeted the Pontiac at active, sports-oriented, young couples, the Chevrolet at price-conscious young families, the Oldsmobile at affluent families, and the Buick at older, more conservative couples. 7. Segment-Target-Postion:- The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase, choosing the value, the strategist â€Å"proceeds to segment the market, select the appropriate market target, and develop the offer’s value positioning. The formula – segmentation, targeting, positioning (STP) – is the essence of strategic marketing.† (Kotler, 1994, p. 93). The marketer would draw out the map and decide upon a label for each axis. They could be price (variable one) and quality (variable two), or Comfort (variable one) and price (variable two). The individual products are then mapped out next to each other Any gaps could be regarded as possible areas for new products. 8. EVALUATION OF THE SEGMENTS:- Whether market segmentation is successful or not can be evaluated by the following questions(slidshare.net ankasha 91) 1. Is it sizeable: – Size-wise, the popular segment is a bigger compared to the premium segment. In term of tonnage, of the total market of around 6, 00,000 tones, the popular segment account for 80 percent and the premium segment for the remaining 20 percent. If the firm wants a very large volume, it has to think of the popular segment. At the same time, it has to note that the premium segment too is sizeable, as it account for over 120,000 tones. In term of value, the premium segment is even more sizeable, formerly nearly 30 percent of the total market. Clearly, the segment cannot be ruled out as lacking in size. 2. Is it growing: – Growth rate and likely future position of the segment will be the next consideration in the evaluation processUsually, business firms seek out the high growth segments. Analysis will readily indicate to the firm that in bath soaps, the premium segment happens to be the high growth segment. Whereas the popular segment has been growing at 10 percent per annum, the premium segment has been growing at over 20 percent annum. When this fact is taken into consideration, the firm’s choice may tilt toward the premium segment. 3. Is it profitable: – Next consideration will be the extend of profitability. In the present example, the firms quickly sense that the premium segment is more profitable one. Even a relatively lower volume in the segment may bring in good returns. On the contrary, in the popular segment, a much larger volume will be necessary for the business to be viable, since prices and margins in the segment are low. Another point is that costs of marketing, distribution and promotion in the business are quite high and are constantly on the rise. Costs of launching a new brand are particularly high. The market is very competitive, aggressive promotional support through expensive media like TV becomes essential. 4. Is it accessible: – The firm has to now consider whether the segments are accessible to it. This may need further analysis. The market realities will have to be taken into consideration. The popular segment will be accessible only to the firm with a cost advantage, since price is a major determinant in this segment. Premium segment will be accessible only to firms, which enjoy a differentiation advantage, and which are also marketing savvy. Liril of Hindustan Lever has a commanding position in this segment. At the upper end of the segment, HLL’s Pears and Dove are well entrenched. Several other brands of different companies are competing in the segment. Conclusion:- Principle of market segmentation is that the product and services needs of individual customers differ. Market segmentation involves the grouping of customers together with the aim of better satisfying their needs whilst maintaining economies of scale. It consists of three stages and if properly executed should deliver more satisfied customers, few direct confrontations with competitors, and better designed marketing programmes. Segmentation depends the differentiation of market starategy and the achieve of goals that the main important thing with segment market don’t have achieve the target, market segmentation of different ways that the concludes are Segmentation to helps the market to pick up the market targets and that the differentaion of main thing is bases of segmentation they decided the all level of ages customer needs and wants. Segments must be identifiable so that the market can determine which consumers belong to a segment and which do not This collection refers t o the degree to which a chosen segment is large enough to support profitably a separate marketing program. As was noted preciously a strategy of market segmentation is costly. Thus, one must carefully consider not only the number of customers available in a segment but also the amount of their purchasing power. References:- 1) introduction. http://en.wikipedia.org/wiki/Marketing. 2) Kotler, Philip (1997), Marketing Management, 9th Ed., Prentice Hall, New Jersey. 3) Market Segmentation. slideshare.net,akanksha91,market-segmentation.( student of bhilai business school) 4) MarketSegmentDefinition. http://www.marketsegmentation.co.uk/segmentation_tmsc.html. 5) Levels of market segmentation. http://www.content4reprint.com/marketing/branding/levels-of-market-Segmentation.htm. 6) Levels of market segmentation http://www.mba-tutorials.com/marketing/211-levels-of-market-segmentation..html/ankasha 91 7) Reasons Of Market Segmention: http://tutor2u.net/business/marketing/segmention_why.asp 8) Shewe,charlesed.(2009-2010). Market Can Be Segmented Using Several Bases: http://www.quickmba.com/Marketing/market-segmentation. 9) ankansha 91.(2010). www.slideshare.net91 10) Market Criteria for effective Segmentation in Sales / Marketing Management.http://www.citeman.com/7492 Market-criteria-for-effective-segmentation(2009). 11) ht Jorge A. Restrepo. (1994). Segment-Target-Position. http://www.eurkafacts.com/STPArticle.pdf. 12) Kotler, Philip. Marketing Management, 1997, 9th edition, pp. 249-268. How to cite What is Market Segmentation?, Essay examples

Topics to Write About for Your Freelance Writing Job

Finally! You have a freelance writing job and now its go-time. The blog writing client wants you to pitch ideas for their blog. But, you have no idea what topics to write about for your new client. You dont even know if you can pull this off. You keep telling yourself youre not a freelance writer and that no one will hire you. Now, you actually have a freelance writing client and you have to perform. When I landed my first gig, I had to pitch topics. How do you find relevant topics and what if the client doesnt like any of them? In my experience, if they dont like your pitch, they will pitch you some ideas they had in mind. Currently, most of my clients give me topics to write about, but in the beginning, I did have to pitch and with onboarding new clients I do offer some blog post topics. Here are 10 places you can use to help you come up with topics to write about. Topics to Write About 1. BuzzSumo BuzzSumo is a free search tool to search topics to write about that are popular on social media. If you want your client to be happy with you (and be their go-to writer) one quick way to make sure that happens is to pitch popular topics. How does this help? Well, if you write a post that gets a lot of social shares and traffic, the client will LOVE you! 🙂 To use BuzzSumo, look at your clients niche and search that on BuzzSumo. For example, if your client is in the health and fitness niche I can look up: best yoga positions paleo diet best smoothies for weight loss From the first topic choice, it seems that the most shared post is really niched down (yoga positions for violinists). This can help you develop some ideas for your client like: Best yoga positions for bloggers Best yoga positions to help with easing pregnancy labor Best yoga positions you can do with your child BuzzSumo can also search a blog so you can search your clients blog and see which topics are the most shared. From there you can create more topics to pitch to your client. For example, my client on Blogging Wizard has these popular posts on social media. The most shared are about the psychology of social networks. If I wanted to, I could pitch topics in that niche like: Using psychology principals to increase your income on your blog How you can boost your Instagram Followers with these simple psychology tactics Heres what you need to know about Millennials and buyer psychology Those pitch ideas were just formed in my head as I was thinking about the principals of psychology. Since psychology is my background, I can pick some ideas that relate to online entrepreneurs. 2. Pinterest I love Pinterest! Its a great way to grow your blog and its also a place to get some inspiration and find topics to write about for your freelance writing job. Plus there are some great Pinterest groups for freelance writers. Pinterest is a visual search engine so you can go there and search for any blog topic. For example, if your clients niche is career and business, you can search for ideas around being more productive at work. With this topic, Pinterest gives me a lot of infographics. I can look at those infographics and pick a sub-topic to expand for my client. Maybe social media and distractions are a huge hinder for people at work. You can write a post on apps that stop this distraction, like the Kill News Feed chrome extension for Facebook. There are a lot of ideas using Pinterest for your client topics so make sure not to ignore this search engine! 3. Quora Quora is a question and answer site. People go there to ask a question and others answer. A lot marketers and influencers use Quora to build their credibility, understand their audience, and bring more traffic to their site. But, as a freelance writer, you can use this site to help you form some topics to write about for your freelance client. For example, if your clients product is a tool to help find influencers in your niche, you can look at this topic on Quora and see what questions people have about this subject. From here you can talk about micro-influencers or maybe do a roundup of tools to find influencers and then mention your clients product. 4. Google Trends Google Trends is a free tool to help you find some searchable topics and see its trend over time. While this might not help you find a topic, once you find a topic for your client, you can search some topics in a post youll be writing. For example, if my client agreed for me to write a post on gut healing foods I can search those foods – like bone broth – on Google Trends and put the popular ones in the beginning of my post. Or, I can create a whole post on a highly searchable topic. 5. Use Competitors Sites A quick way to find some good topics to write about for your client is to look at other competitor sites blogs and see what they are talking about. You can also look at similar sites too. For example, if you have a social marketing content client, you can look at: Buffers blog Social Media Today HubSpot Contentlys blog For example, Buffer has a huge guide on Facebook groups. You can pitch to your client some sub-topics about Facebook groups like: How to build engagement with your new Facebook group The perfect daily threads to increase your engagement in your Facebook group Simple ways to market your Facebook group 6. Personal Experience One of the best ways to find topics is from personal experience. It can come from life experience, your job, watching the news, reading books, listening to the radio and talking with your friends. For me, I now have experience in digital marketing and can use that knowledge to create posts around my niche topic (digital marketing). Via my writer website: 7. Blog Posts in Other Niches To find topics to write about for your clients in this way, you need to be reading a lot of other blogs or know other bloggers in different niches. For me, I created a new blog, Twins Mommy, which opened the doors to the mom blogger niche. I like to read other mom blogs and make money blogs to get ideas for my Twins Mommy blog and for my clients. For example, some bloggers write a lot about social media scheduling tools (even I did!). I can use that knowledge of those tools to create posts for my clients. 8. LinkedIn If you have a lot of followers you can look at your home feed and see different topics that might help you get some ideas for pitching to your freelance writing client. LinkedIn also has groups and you can look in those groups and see more blog post ideas. For some reason, I belong to a Travel Blogger Network LI group. Scrolling through the feed I noticed this infographic: If you are in the travel and marketing niche, this is a great post idea. How can travel agencies minimize abandoned carts when people book their travels? Look in LI groups to get some inspiration for your clients posts. 9. Other Freelance Writers (In the Same Niche) I love looking at other freelance writers sites. I like to see their copy, blog, and portfolio. If Im in a pinch, I can look at other freelance writers in the same niche as me and see what types of posts they are writing. For example, Pam Neely has a running log of recent posts shes written for clients: I can look at her list and see if some of these topics to write about are something I can get some inspiration and some ideas. 10. Facebook Groups Im all over Facebook and Facebook groups. Since I work from home and dont really go out too much, I like the networking and support aspect I get with Facebook groups. Since my niche is digital marketing, the two Facebook groups I like are: Persuasion Nation hosted by Mary Fernandez The Badass Solopreneur Society Both of these groups have promo days to share your latest blog post or lead magnet. I can look at the blog posts and get some ideas for my clients. Want More Topics to Write About? Make sure to check out my other post, 37 Blog Post Ideas for Freelance Writers. Get My Free Course on Getting Paid to Write Online